Classical Colors and Gallery Colors Fan Deck Set

This color collection reflects the Guggenheim’s celebrated collection of modern masterpieces, and recreates the color palette of artists such as Paul Cézanne, Vincent van Gogh, Robert Delaunay, Giorgio de Chirico, and Vasily Kandinsky. Each color was carefully chosen from paintings in the Guggenheim galleries. The selection was then refined in consultation with exhibition designers to ensure the colors are appropriate for a variety of architectural settings. Fine Paints of Europe precisely matched each color and created the final formulations. Each Classical Color relates to the painting from which it was derived and the artist who created it.

Each time the Guggenheim mounts an exhibition it embarks on an elaborate design process to plan the gallery ambiance. Wall color is often used to convey a particular time, place, or culture, and must highlight the works of art without competing with them. The choice of wall color can influence how a museum visitor experiences the artworks, so this process is crucial to the presentation. Guggenheim Gallery Colors includes the original colors chosen for the museum by Frank Lloyd Wright, as well as colors preferred by generations of curators and living artists.